REBIRTH

Well, this will be my last blog post for this trimester and although I am excited to finish the trimester a part of me is a bit gloomy knowing that I won’t be having Scott as my client. With a lot of client meetings, feedbacks, learning new things and being told that in a real-life scenario I would have to “go away” this trimester had it all and will always be one of the memorable ones for me.

Without taking too emotional I should start with my blog, As our major project, we were told to either come up with a TVC or a music video. Me being a musician who was absent from the scene for two years found this as the best opportunity to kill two birds with one stone.

WE HAVE A CLIENT

The thing that really made this trimester different from the other ones was that we were given the taste of how real-life projects work when you have a client involved before this it was always very simple we came up with the idea we made something and asked our lecturers for feedback and then it was up to us either to implement them or not and feedback meetings weren’t so crucial as at the end of the day we were graded for what we made.

This tri we were told that Scott will be acting as a client and we were to be attending client meetings take regular feedback and suggestion imply it on our product and to reflect those changes and if they were not going to work give a proper rational reason and alternate options.

Along with that, we were also taught the importance of client employee relation and how to manage your work provide updates meet deadlines and be always transparent with your workflow. Before this trimester it was not as crucial to update your workflow and schedules but this trimester taught us how to successfully run your own production house and how to work as a team.

 

 

PITCH THE IDEA
I showed my song to Isira and instantly he liked the whole theme and now it was up to us to convince the other group member and Scott to get the green light for this project. For this we had to come up with a very strong director treatment cause usually in our previous trimester we lacked in our pitches or did it half-heartedly causing our even good ideas being overlooked cause we did not pitch it properly.

We worked on the storyboard as the song was based on the real-life events of my past and was linked directly with the lyrics me and isira came up with the screenplay and narrative we decided to show the deep corners of the artist mind the dark place which involved all the troubles he faced and how he came out of it and reinvented himself as a new and improved person. My music was highly influenced by the artist called NF so we set out for a moody mysterious tone with the dark contrasty look.

The pitch was approved and we went into the pre-production phase.

Pre Production

As soon as we got our pitch approved we set out to look for locations this was particularly hard for me as with a short team we didn’t have any producer or production designer. So all of this was equally distributed among the teammates. I started searching on the internet and on rental websites for an abandoned house turns out there arent many in Brisbane and even if there are it’s very hard to get the permission to film something there due to the hazards and risks involved in an unsupervised building.

But as we did not want to go the easy route to create our own set up in void I motivated myself to take the responsibility and found a few locations that i saw on the internet myself and the team went to the locations we liked and out of the three locations we chose the one that was the most relatable to the video.

This is something I personally felt i did well as I always ran away from the responsibility of talking to owners and getting the location release forms signed  as a post-production student I have always shied away from these responsibilities  but i released that my goal is to have my own label and in that regards I will have to step my game up and take these responsibilities.

Although I did lack in the paperwork which later created a problem as I realised we don’t have the relevant paperwork signed from the actors and if any of them decided they don’t want them being featured in the video it can potentially cause us to take of the video.

This whole task helped me realise that how going forward it is important to get the proper forms and signatures from the artist rather than just getting a non-formal agreement signed as it does not hold any power. Also how to manage my paperwork properly.

The second thing was the production design even this role was something I did not do before but due to having a clear vision in our head and through our Directors treatment we exactly knew what props to order and we ordered them online and got our costumes ready.

I also learned how to do the AV script which going forward in a real-life scenario will help me deal with the music video in a more professional and organised manner.

The thing we all as a team lacked was the paperwork which included everything from call sheets to lighting plan to location release form and talent released form and in a real-life scenario would’ve reflected really bad on us and potentially caused us to lose a client.

On the plus side having a clear idea and getting the AV script ready and being in multiple shoots gave us the experience to exactly know what equipment to hire and how much to spend on the video.

Production.

As the day of shoot approached we were to have a client meeting where we had to show all our paperwork and we failed to provide the paperwork to Scott we were told to upload all the paperwork before we are given the thumbs up to shoot our first day of video. When we went and started to upload the relevant files we were told that one of our group member who was managing the lighting plan did not have a clear idea of the whole video. Just 3 days before our actual shoot we were told this which really panicked us.

This was a mistake on all of our ends and as a team, I think we could’ve done better and we realised why Scott emphasised on keeping the schedules updated so everyone was on the loop and we also would’ve had a proof that we were having regular meetings.

This gap in communication led one of our members to leave our group three days before our shoot who was managing the transportation and also the actors. But this really showed us how to work under pressure and how having a plan b and hoping for the best but thinking for the worst to happen can lead to having good alternates.

I discussed with Isira already that if our group member fails to come up with the transportation do we have a back up and he said no so I personally made sure I had talked to some of the car rentals to keep a van free and also had back up actors available the good thing about music video is you can get anyone to act as long as your direction is good which we did.

So on the negative side we failed to manage our paperwork and have a proper communication but on the positive side we managed to no delay our shoot and work very well under pressure and due to having a good work ethic and helping other students from different classes like Alfred  in their projects in the past gave us a good reputation so when we needed their help they came to help us out.

 

Post Production 

As an editor and colourist, I had to come up with the narrative that we initially pitched, due to a limitation with our shots, especially in the abandoned house due to the family being in a rush to leave and not having sufficient footage I had to work around the edit. The thing that I have learnt over the years is that if you go through your rushes long enough you will find the right clips even when you think you don’t have them.

But in our case, I was fortunate enough that due to Isira’s direction and Alfred’s amazing skills behind the camera we had a lot of footage to play around with except for the family scene and due to their bad acting it was a pain to edit it.

Throughout the post-production phase I kept updating the schedule and avoided the mistake I made in the preproduction phase also I regularly went for the client meeting and with each new draft, I booked a meeting with Scott this really helped me finesse my product.

I actively took all the feedback implied it on the product and if it didn’t worked came up with an alternate option gave a concise idea of how the edit is going to look like and what effects will be used and how the narrative will be played.

The areas I could’ve improved would be the sfx and foley sound as I felt like that was not done as it should’ve and it would’ve made the final product even better. Overall i felt like apart from going late on a few meeting that reflected bad on my image I did everything that a good editor should do with having a very clean and clear workflow and handled the 4k footages exceptionally well and be using davanci resolve to color grade the product showed how I picked up all the things I learned during this trimester and used it to enhance my knowledge and also prepare myself for real-life client-based work.

Were we successful

I believe so, As our client was satisfied with our work and our initial pitch although not completely matching our footage still have got the story across, which was further proved by the feedback we got on social media where we got an amazing response and appreciation from the public regarding our storyline and how the whole plot was conveyed across.

Although we did not completely got the whole thing across as we pitched the idea was to get the plot across to the artist-audience which we were successful in i’d like to mention that due to the hurdles we faced and losing one crew member and the initial actors we still managed to stand our ground and deliver a product that looks good and has a good overall quality and is something that we can show in our portfolio.

I would also like to add that although we got a warm and cold response from the panel due to the reason that there were some lip sync issues due to dealy problem in the machine that really gave a bad impression and having the scribble effect and family scene which was not really liked by the panel as they believed that the idea did not come across and having an obvious issue of having the product in a different language did not really get the story across.

Would I change the product, I guess not as this was initially discussed that the scribble effect will be used to give that psychedelic effect and the editing phase was very transparent and the client and director were up to date with all the drafts i believe we did manage to meet the client expectations and with experimental films its always a risk that your idea might not get across.

With that being said I would also bring forward the fact that in less then 24hrs the video got 5k views online with a very positive response from the viewer which was the main goal and with great numbers which are only increasing with time I believe we managed to achieve the goal we set out to be.

Also attaching some of the screenshots of the progress of the video

25360498_10156133548589284_244564344_n

 

25360438_10156133548509284_201851899_n.png

What could’ve been done better and what is commendable.

Overall the first thing that is very obvious is keeping our schedules up to date and keeping our workflow transparent so that when we work with a big crew no one is left behind and every one knows exactly whats going on. Also to work better on our time management and if having better communication with team members even if things are not going well. At the same time I will like to mention that we fixed the issues we had with our member learnt from our mistake which helped us had a better understanding with our new member

I will also like to mention that although we lost a member I still believe we worked really well as a team with our new member and worked well under pressure and not only that we did not compromise on the quality of our work we wanted our projects to be the ones that our teacher would show the next studio 3 trimester and tell them how we managed to come around the problems we faced and still managed to meet the client expectation.

To see our final project please click on the link below

Rebirth

Advertisements

Blog – Product Shot

grey-goose-bottle.jpg

 

Probably the most exciting and challenging part for me this trimester was the product shot. As unlike the other filming was ive done i was fairly new to the concept of the product shot. Which required us to do a lot of research.

First and formost was to decide which product are we going to film. Scott at the begining of this task already told us the problems that are faced with transparent bottles due to all the hotspots and reflections that are created but we still decided to challenge ourselves and go for the idea to film the grey goose vodka bottle.

Our aim was to target a sophisticated younger audience and give our ad a cool classy touch which was seen throughout Grey Goose Ads and in recent time grey goose has been seen coming up with new innovative bottle design to target a younger market.

1889101

 

One thing that we noticed was that Grey Goose had a theme, especially for its still images to have a blue backdrop with a radial white vignette and to give the bottle that white chilled look that pop out from the background. Did we achieve that target? Let’s find out.

Pre Production Phase

First of all the main thing that that we noticed was that most of the ads had a shiny base that reflects the bottle so myself and Isira went out to Bunnings, and other workshops to find either a black shiny tile or any material that can reflect the bottle. We found partial success as we did find a shiny paper but the problem was the size was not to big and we were forced to use another base which wasn’t as reflective as we had planned, This being said going forward we would probably give our self some more time and exact places to search for to get a proper base for our product.

Then came the backdrop we decided to put our light behind a diffused white backdrop which will give it the soft vignette look that we were going for the problem was that we couldn’t find a big enough white drop on the first day and the white cloth that we bought had wrinkles note to self never bring a cloth to set without ironing it if you are planning to use it as a backdrop. We were fortunate enough that Scott arranged us a backdrop that worked like a charm but in a real-life scenario we would’ve faced a lot of difficulty because of not preparing ourselves when it comes to our set preparation.

We also decided to get the martini and the olives to replicate the image shown at the start of this blog.

Test Shoot

We were fortunate enough to be given the opportunity to try out our own lighting before Nicks workshop class. On the day of the test shoot we came on the set and realise that the bottle we were supposed to shoot is still not here yet and we had to do the test shoot on a Bacardi bottle the problem with this was that when it came to the actual bottle shoot we had to alter the lighting as both the bottle have a different texture and technically it was hard to light the Bacardi bottle because it was of transparent nature while the grey goose has a bit of a frosted look which is comparatively easier.

Lighting Set Up

We decided to put our primary light on the backdrop and light it from behind rather than the front what this did was evenly distributed the light and gave a radial spread throughout. We used an arri 750 light as our primary sorce and to light the bottle we used to kinos and dido lights to fill an remove any hotspots this was the result we achieved.

22852030_10155987160929284_1278487226543329841_n

but because we didnt had our actual bottle for the shoot that day we couldnt really get any other shot except for the hero shot but we record our lighting set up which came in handy later on.

Nick’s Workshop

The next day we came prepared with the martini glass and the actual bottle. When we started the workshop and showed the reference picture to Nick. He suggested us to go for the standard lighting by using our primary light from the front rather then from the back.

Since it was a way to learn and see different options and not an actual ad we got the opportunity to try out another option and it also helped us realise that the research that we did on the lighting ourselves worked out better in this case as it was closer to the reference image as Nick’s lighting looked very appealing but had more of spread out dreamy look rather then a radial lighting look we were going for. We also put a light behind the bottle to make it glow more and to remove any extra shadows. Problems we faced was that the bottle had a transparent logo in the middle and frosted look top and bottom which caused the top of the bottle to be lit beautifully but the bottom part was a little underexposed which was later fixed in the post.

 

23154983_739361479601181_2129581137342556520_o

Lenses we used for this product shot varied from Macro Lens and wide lenses mostly 85mm this was because it help us got the tight clean sharp image. But apart from this, we need to make sure we don’t cause any lens distortion if we put the camera to close to the bottle it might make it bulge out which can be fixed in post but its always better to film it right the first time.

So we put the camera 4 to 5 feet away from the product and we filmed it in Ultra High Definition to make sure any distortion is avoided.

Once the shoot was done and I went through the rushes I realised that our footage was not to creative and apart from the hero shot none of the shot looked really appealing and looked very one directional and dull. This was because we did not came with a proper shot list and did not stick to the plan which in a real life scenario would have potentially made us lost a client. But since this was our learning medium we decided to to reshoot the whole thing. Another thing that we realised was the lighting we initially used looked close to the reference image so we decided to go back to the drawing board came up with a new shot list and went back for another day of the shoot.

Second Day of Shoot 

This time we were prepared and believe it or not it took us only 3 hours to get all the shots we needed for our product shot and apart from the hero shot all the shots in our ad was used from the second day of shot.

We decided to replicate the lighting for a shoot day put our key light behind our backdrop and used two fill lights.

We also made sure we used our props as Scott suggested us to shoot a martini olive dropping shot and we also got more creative with our camera angles which made it easier for me to edit the product shot at the end.

Post Production

This is where my role came in to play after going through all the rushes and transcoding it. I realised that due to two different setups of lighting I will have lighting inconsistency so rather than freaking out I decided to give a whole day learning to match two differentl lighting set up and matching them in davinci resolve before starting my edit.

Once the edit was locked and approved we decided to go for the score that was initially used by the Grey Goose ad itself rather than the one we were planning to use as it gave a bit of a mystery to the whole product.

Once the edit and grade was finalised I went back in to the hero shot as Scott suggested to use the smoke and brighten the bottle up as initially it had a yellowish tone so I had to mask out the bottle in resolve and add some glow and added some more smoke that complimented with the logo that we were using of the grey goose that had a smoke/mist and by blending in some more smoke/mist footage with the logo footage it gave it an extra chilled out feel.

Untitled

By the end of it we came up with a very solid edit that the panel liked and the only thing that according to the panel would’ve caused us problem was the fact that during our edit we used a mirror image of the bottle and although it looked very appealing it ruined the logo text and for an actual client that is something you dont temper with so as an editor I learnt never to muck up the text regardless of how good it looks.

 

Green Screen & Composting

The masterclass regarding green-screen and composting helped me greatly with my post work as I already had some knowledge of composting and green-screen but over the time forgot the fundamental rules of green screen marking and also the reasons behind the traditional way of marking and composting because before this class I only knew what the standard distance and colour of markers are but never really knew the reason why they are there.

MARKERS

First of all for any green screen object to be tracked during the post work it needs to be perfectly marked and for that following factors are to be kept in mind. First is what color of the markers should be used. Steve told us that why it is always better to use black and white markers as the softwares that we use to track markers find it easier to find these colours due to the contrast but sometimes even this can get tricky as if we are using the black colour it might be hard to extract it when their are hair involved in a shot. Like in our exercise Steve put a marker right behind our actors hair which in a real world scenario you would try to avoid as it can be tedious and time consuming to extract the marker behind the hair due to the same colour but keeping that in mind color markers can also be a problem if the circumstances are not correct for example using a blue marker will require two keys which can be a problem for the wardrobe and props and also some cameras dont work well with such colour transitions and leave behind a visible difference in the keying of the shots.

Another key factor that I learnt was how many markers should be used for example in a moving shot Steve advised to have at least 3 markers making a triangle reason behind this is that even if we move if one of the markers move out of the filming frame another is added and having a triangle shape or a rectangular one allows the camera tracker to track points horizontally and vertically.

Also while putting the markers make sure you have a good knowledge about the positioning cause in our case we were given the challenge to remove the markers from behind the gnome’s head which in an ideal situation should-be been avoided because if you are putting a marker behind an object you will need to rotoscope it and mask it out step by step.

With markers being set the other key factors are the lighting, the camera that is being used and also the distance between the green screen and the object being filmed.

LIGHTING & DISTANCE

First we come to the lighting of the green screen for that we need to make sure that we use to lights to light the green screen at equal distances and get them centered so they can light the green screen evenly because if the light is not being emitted evenly on the green screen it will leave behind shadows which will appear in your backdrop making it difficult to key.

It’s always a good idea to have some distance from the actor and the green screen preferably around 2 meters as this allows you to leave more space for you to set up the light and evenly disturbute it  as this will help you avoid any shadow being cast by the actors and also assisting in easier access to setting the green screen lights.

Most importantly once you have eliminated all the shadows and evenly lit the green screen you need to make sure your primary light is in the same direction as the plate that you are going to apply, in our case our primary light for the plate was the sun in a diagnoal direction coming from the window. So we had to replicate it in a way that it matches our plate if we fail to do that you will have lights coming from a direction which might not look natural taking away the realistic feel you are going for.
green-screen-setup

 

CAMERA SETTING & Distance of Camera from Green Screen

The other important thing that needs to be considered while filming something on a green screen is the camera. The camera that is being used should either film on 4k or ultra HD reason for this is that any camera that is having a codec that is compressing the footage will cause your green screen footage to have pixellated results which will be shown in the form of small boxes i.e pixels that will make your shot look unappealing to the eye another factor is that filming in 4k allows the post-production process easy as they have more room to play with effects resizing and also framing repositioning after we track the camera.

We need to make sure that the markers are in focus and are easy to track for that we adjust our depth of field and usually use an f-stop of 2.3 with a low gain setting as we don’t want to overexpose our footage or clip anything. We are also required to note down the lens we use for filming as it should be the same when you create a camera in After Effects otherwise your plate would not match your footage.

Secondly, we are also required to measure the distance of the camera and the end of the set and to the end of the green screen, and also the measurement of the camera lens from the ground. So when we get to the Post-production and are setting up the plate we have a reference point which matches your measurement.

POST PRODUCTION PHASE

After you have filmed the shot we take our footage into the software to key out the green screen and mask out the markers and use our desired backdrop, but for that, we need to have a proper understanding on which software can be used usually its one of the following

– Nuke
– Fuse
– Sony Vegas
– After Effects

In our case, we used After Effects, now before we get into the procedure on how to apply the backdrop and removing the green screen I’d like to address the problems that I faced while filming and working on the post with this particular scene. First of all was the distance between the green screen and our set up was not sufficient which caused us some trouble while lighting the set up as it is always safe to have some distance which can help when it comes to the Z axis of the tracking and giving depth to your shot, but more importantly giving you enough room to light your shot.

The other challenging task set by Steve to have a marker right behind the gnomes head now it isn’t a big problem in this case as the shot was fairly simple but having a complicated shot could’ve made this task fairly difficult and time-consuming as it takes time to extract a frame by masking out each frame. So going forward we were told to always make sure of where we position our markers.

On the minor difficulties was while filming the shot we had issues with the dolly which made the shot a bit shaky which going forward is something I would keep in mind as during post work it caused some issues when we applied the backdrop as it made it hard to track the shot and make the background more believable due to an unstable shot

Now when it comes to having your greenscreen removed we use a keying tool which is built in. In all the software that is mentioned above what that does is it extract the color that you choose from the shot and make it transparent. In our case its the color green, We usually extract color blue and green because these two colors are not found in our pigment and can be extracted completely.

Once you apply the keying plug in you have to play around with the whites and blacks on the shot with black showing the parts that are being shown in the color and white as the ones that have been extracted we need to mask out the tracking points while masking them out adjust the feather and the expansion of the mask in a way that it looks as natural as possible after the masking is done for the markers you need to remove any chatter or spill of the greenscreen to give your footage that clean natural look.

For that what i usually do is duplicate the keyed layer  and use key cleaner and further using an advanced spill suppressor to get rid of any additional noise by now your footage should have most of the spill and noise removed the next step would be to track the camera what that does is that it track down all the motion analyse it and extract all the 3d movement in the form of keypoints. This 3d data helps you to put a 3d object or a background layer in 3d space over your 2d footage.

In our case we are applying a background to our green plate so by using the data collected by our camera tracker we can create a 3d Camera that allows us to track and parent our background layer to the exact position in 3d space by copying the position values and applying it on our background layer what this does is it creates a movement that is being generated by our tracking camera and apply the metadata on the background to make it move seemlessly with our camera.

Once the plate has been set on to the trackers we need to adjust the size to a place where it pleases the eyes and looks natural once we are happy with the position we can use different effects and fake lights and lens flares to make the added background look more natural in our case we used an adjustment layer and diffused it to give that dreamy look but we can also use optical flares and give that sunshining look and we can also change the blur level of the background for it to blend in with the footage finally once we are happy with the look and have applied a grade to our footage we can add a grain on to our footage and change the blending mood to give our footage that film look.

 

Experimental Film- Brain Dead Blog #1

Its been a long time since I have updated my blogs since I was busy with other modules but now that I am in studio 3. I am happy to get back to writing blogs and reflect on my progression this trimester. Today I will be talking about the experience I gained from the experimental film.

 

IMG_20171006_221030_342.jpg

Right off the bat the experimental film was something that I knew would be a challenge that I was willing to take and for this very reason I decided to direct it as up till now I have always shied away from production roles but from the previous studio trimester I got the appreciation of production roles and the fact that not everything needs to be fixed in post.

 

IMG_20171011_190228_300.jpg

For me the most difficult part of experimental film is the whole idea of it being experimental which you need to keep in mind that your idea does not need to be clique or too obvious and that it engages the audience which somewhat I did not achieve as I was more focused on the technical side of this film. But what I would like to bring up in this matter is the fact that since the experimental film is all about freedom and deviates from the traditional way of filmmaking.

Apart from having a fresh thought-provoking idea we need to realise the audience that we are targetting for because most of the time your experimental film would be only targetting a certain audience and not the mainstream and if you are in to traditional filmmaking it can be hard to attract a huge audience and not everyone would appretiate or understand the concept so in order to have an experimental film being understood in my opinion you as a director need to have a good background and hold of the concept you came up with which can be challenging as this was the first feedback from the lecturers that we had to learn the hard way was that the idea was too obvious and going forward we will always keep this in consideration although one good thing came out for having an idea that have been tried and filmed before is that we had a clear vision and we came up with a quality product and with having a good strong visual concept it was easy for us to put that idea to be technically laid out on the screen.

IMG_20171009_125501_082.jpg

Going forward I might not be making the experimental film as it requires a lot of brainstorming and also coming with unique enigmatic concepts can be sometimes challenging although one thing that I have the utmost appreciation for and what I took away from experimental filmmaking is the freedom that you have while filming it. Which is widely used in music videos and since my future ambition is to take my production company to be recognised as one of the biggest in the country it can be achieved by using the techniques that I learned from the experimental film, for example, the lighting techniques the artistic and aesthetic nature and also the floating of different ideas being merged into one.

IMG_20171011_154901_470.jpg

I also think going forward experimental film can be integrated into my own style of film making as I am always keen to direct ideas that address the social issues and also anxiety and depression and rather then having the idea be addressed with an on your face approach I can use the subtle element that I learnt from experimental film that is how to engage the audience how to use subtext within subtext and making sure every shot has a meaning. Using lighting technique sounds and visual artistic elements to drive a story which doesnt need to be traditional. On the post side I also learn how to bring the moody feel and the editing of tight shots that gives the persona of experimental montage with the use of speed alteration of shots using of stock footages that links with the mind also using resolve to bring the contrasty look that I was going for which i would certainly use in my future music videos.

For example while filming brain dead we decided to show the two worlds that our protaganist had to witness. The real world and the surreal one. The illusion and the reality. Which was achieved by using two schemes of light the blue ambient room with the TV on showed that it was the real world on which the whole video starts and then using the red light to show his state of mind and to show how mass media control is working over  his mind as seen on the last shot where you could see his head turn into a TV and the red shade implying that he has completely been hypnotised with the effect of TV and his life has become an illusion on its own and this whole lighting idea was influenced by the music video STARBOY as in that music clip the video starts off from a wide shot of weeknd being killed by the new more determined and wreckless alter ego.

 

IMG_20171007_121206_484.jpg

Overall we were quite satisfied with the final product but going forward I think we can do a lot more improvement when it comes to our time management although we did everything that we have learnt from the previous trimesters which meant coming a day earliet to set up the lighting that we had to use and to make sure how the props are going to be handelled. Having a script ready and not using unwanted equipment or gears but going forward what I would definitely recommend is to make sure that if we are using heavy props and gear we need an extra pair of hands to vacate the location without being late and to make sure that everyone in the team is fit and able to help pack up so that at the end we dont face any issues and more importantly will always come with ideas that are achievable with minimum props as we are having a small group this trimester so would look forward to have ideas that are easy to make and yet effective.

Video link :

 

Flm 210 Blog #3 Is technology replacing good narritive?

As a post student myself I have always been very defensive about CGI and Post VFX until recently when I enrolled into SAE and came to know about the world of production and how much of a difference it can make to fix it on the set rather than in the post.

During the 80’s and 90’s era, the movies were based on the practical effects that the audience could relate to more as it got the actors involved and bring that real feel to it which the CGI often lacks. But the reason people are often skeptical and dislike CGI is that they are able to differentiate between practical effects and computer generated one which deviates them from the story.  Like in the video below you can see some terrible CGI which causes the audience to lose track of the story.

But if you ask that is Technology replacing good narrative. I don’t think so as one of the best cgi immersed films like the Marvel universe have come up with amazing story arcs and a massive story world with good script writing back stories and character development, but at the same time have used CGI in such a manner that it is believable and engage the audience for e.g in the picture below you can see how Hulk has transitioned from practical costume to CGI to a point where the character is merged practically with the movements of the actor and then been converted into a CGI character making it more flawless and believable in its world.

 

hqdefault

So the reason of having good VFX in your film is by having a strong script cause no matter how good your film is if it doesn’t have a good storyline the VFX won’t save it and also to engage the audience by using VFX in such a manner that it is not identifiable cause good VFX is one that can not be identified.

So, in conclusion, I would say that narrative and the use of technology go hand in hand as you can have films like ‘Star Wars IV’ in 1977 gained the highest amount of gross for that year introducing cgi and leaving the audience awestruck with great visual effects and narrative or you can have films like Green Lantern that heavily relied on unwanted VFX but did not put a lot of effort on the story which made it a flop.

Bibliography
A Brief History of Movie Special Effects – Photo Essays. (2017). TIME.com. Retrieved 26 August 2017, from http://content.time.com/time/photogallery/0,29307,2055255_2247284,00.html

The Advancement Of Cgi Replacing Narrative Film Studies Essay. (2017). Uniassignment.com. Retrieved 26 August 2017, from https://www.uniassignment.com/essay-samples/film-studies/the-advancement-of-cgi-replacing-narrative-film-studies-essay.php

Blog #8 CIU 111 Inclusive Design

Universal design (close relation to inclusive design) refers to broad-spectrum ideas meant to produce buildings, products and environments that are inherently accessible to older people, people without disabilities, and people with disabilities as mentioned on Wikipedia.

what-is-inclusive-design.png

 
Now that is just a vague meaning to a very broad topic as inclusive design for what i think is a way to help you get your product or your message across a wider audience which needs to be authentic and understandable.

For the physical aspects of this we have the

Accessibility

Vision

Hearing

Mobility

 

e429c296-5346-46de-86a4-814114c5c5e7.jpg


But I’d like to mention the other key factors that make an inclusive design more accessible and more acceptable to a wider audience. First of all is to get your facts right if you are going to add race make sure you don’t stereotype it get to know the culture before implementing it in your product. If you absolutely have to use symbols be it religious or cultural make sure you dont offend someone by stating the wrong fact or making it seem like its primitive or backward cause even for you it might not carry sentimental value but for the people who follow a certain belief might get offended and hurt.

 

Secondly its about having a more diverse set of people to work with you this will not only help you know about their culture but will broaden the ways of problem-solving and also with new ideologies which can help get your audience to relate more to a more global approach.