Australian Story – Inside Shalom House, Australia’s ‘strictest’ drug rehabilitation centre

 

Today i’ll be talking about the episode  Inside Shalom House, Australia’s ‘strictest’ drug rehabilitation centre from the show Australian story. Australian story has been running for the last 20 years and it focuses on the lives of Australians with an interesting story and this episode is about drug use and rehabilitation and getting another shot at life.

This episode had a format of a reflective documentary,  where our main characters/subjects are telling us their story with the medium of interviews which are later reflected through visuals either from the facility itself or through the use of archival pictures.

The way that this production meets the requirement of broadcast television and the attributes can be identified by the fact that the drama-documentaries tend to have an underlining subtle message that sets to educate the audience through telling stories of ordinary and extraordinary people. Channels like HBO BBC NETFLIX would be willing to broadcast a documentary if they find the story compelling and worth investing in and more importantly if it meets the guidelines to be broadcasted.

To start off, an independent documentary can last from any duration while a broadcast documentary normally lasts 28 mins i.e 1/2 hour or an hour long and most of these documentaries are carrying a message to educate and raise awareness about social issues.

While an independent doco production doesn’t necessarily need to have a message for educational purposes but the top priorities that are mentioned by broadcast television even on their website are as follows;
The following is a broad list of priorities and styles for 2017 and beyond. While we prefer contemporary longer running series, we will commission singles that demand to be watched. The topics are:

 

  • Social Issues
  • Access
  • Campaigns
  • True Crime
  • Science
  • Formats
  • Politics
  • Natural History

 

The Australian Story finds their talent through several mediums. One is through the contact option where they encourage people who have a story to tell to get in touch and tell them their story and if its compelling and engaging they set off to make a documentary. Another is through the word of mouth where a story emerges through news or social media and they approach the people to make a detailed documentary.

For this particular documentary, I believe the team of interviewee would have had done a thorough research on the rehab center and how it is different from the other ones and what makes the story of this particular facility so engaging.

They started the episode by introducing the facility and addressing the issue of youth addictions and the ways in which they deal with it. They revolve the story around Peter Lyndon-James who is a former ice addict and criminal who now runs ‘the nation’s strictest’ drug rehabilitation centre. At Shalom House in Perth, addicts agree to go ‘cold turkey’ off all drugs including cigarettes, get their heads shaved and go to Christian church services three times a week.

Now as you can see the premise is clear and they convey a method of story telling by the use of broll that reflects their dialogues and old pictures of Peter to show his past and present very clearly.

Then, as the Episode progresses we are shown the new “Residents” of the center who are current users but are trying to turn their life around and get away from drugs. Through the use of interviews and archival footage they show their past and their days in the center and what it is like to go through the different stages of rehabilitation; from the start of the withdrawal stage and then becoming clean.

How have they structured their questions is by talking about the past of the users and what made them change and what are the struggles and problems they are facing and how hard their journey is.

All these questions lead to a compelling story that is visually engaging for the audience as drug abuse is a big issue that is being faced by the Australian Youth.

So in conclusion the format used throughout the show and the story told has been successful in getting their story across as it not only is educational but also creative by the use of story telling. As it gets you up close and personal with the rehab staff, their everyday lives and the transition from a bad point in life to a good one.

This is a similar structure that we applied for our own documentary as we reflected the issues of the past and how our subject over came them.

Bibliography
Abc.net.au. Retrieved 22 April 2018, from http://www.abc.net.au/tv/independent/factualdocumentary_projects.htm

Australian Story: Inside Shalom House, Australia’s ‘strictest’ drug rehabilitation centre

 https://www.youtube.com/watch?v=L2KVcCecSUo

 

 

 

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Interview Techniques

I was very excited about this workshop as for our major project I was given the task to interview our subject. So for me, this was an opportunity to learn about the interview process so that I can confidently be able to ask questions and also to ace my vox pop exercise.

The class started off by mentioning and emphasizing the importance of how its always good to find an interviewee who is compassionate and interesting when they talk to keep the interest of your audience in case of vox pop it comes more down to the fact that how you are able to structure your questions and get interesting answers from your interviewee.

For that, the most important rule is to decide a topic that is interesting that will lead your subject to think and to instantly attract their attention. Second is to see how your interviewee respond to it as some people are more talkative than others so what do you do for a person who answers in just a few words. That would cause your audience to lose interest as nobody wants to hear YES and NO for an answer for this we need to come up with sub-questions to keep the conversation going.

Second things are once you have found an interviewee it is very important to build rapport approach with a friendly confident manner cause people can find your body movement and gestures to be either welcoming or dull according to your posture so it is very important to give positive vibes when you approach an interviewee which leads to the other key factor which is to maintaint eye contact cause if you fail to do that you are going to give an impression of either lacking confidence or showing little interest to the interviewee which will lead to a dull converstaion or sometimes even come off as offensive as the interviewee might think that you are not interested in what you have to say to them.

So as an interviewer, I was told to ask from one of the student i.e interviewee a very personal question which was you in love with the person you first had sex with. Now for me, this was a surprise to ask someone such a personal question when I don’t know them that well.

So how did it go, I just picked up the tips Jodie gave us which was to get over my fear and introduce myself which I did then I explained to my interviewee about the topic and then I asked him the question to my surprise he answered me quite easily but his answer was a plain NO which would have ended the conversation right there so in order to keep the conversation going I built rapport by telling him my experience which in turn made him open up more and tell more details about the whole incident

I figured that if you have a good grip on your questions and how your overall approach is to the interview you can make it easier for the other person to open up.

As an interviewee I was asked the question about how was my childhood this was something that I would not open up about much with anyone so I did not really talk much about this matter and the interviewer did not really find a compassionate ground for me to speak much about my past what I learnt was in such touchy subjects its always best to first start off with light-hearted questions like maybe if he would’ve asked someting about my best childhood memories I’d be able to open up more about the darker parts.

I believe this workshop not only helped me overcome my fears but also helped me get into a better mindset going forward with my vox pop exercise it taught me how it’s very important to have good structured questions. How body movements and eye contact is important. How its okay to be rejected but it is not okay to give up if you keep trying there would be someone who would answer you.

On the technical side of things I learned how its important to always check your gear and most importantly the sound before you go off on your adventure into the public, second is the positioning of your interviewee in a way that it cuts off all the background noise as much as possible.  Use of shallow depth of field to make it more focused on ur subject. Where to stand while asking the questions and which lens to use in a fast-paced interview based environment. Speaking of environment get to know it too!

 

Blog #3 Modality

So for my pitch “Heart of a Lion,” we were asked to write about the modality for the documentary. Now in order to discuss modality for my documentary first, we need to know what it means.

The google definition of modality is as follows

“a particular mode in which something exists or is experienced or expressed.”

But being in my last studio at SAE one thing I have learned about blogs is that google definition just doesn’t cut it.  So I did some research about modality and how it interlinks with documentaries.

Before Studio 2 I only briefly encountered documentaries and never really know much about the different type of modes and styles of documentaries that can be used to express your idea so lets discuss about the different type of documentaries and then I will explain about the styles that I have chosen for my documentary and why I choose those styles.

These are the different type of modes that are commonly used in documentaries

Observational

Reflexive

Expository

Poetic

Performative

Participatory
So why are these styles important why is it important to have a modality to your documentary well in simple terms the modality in itself is like a sub-genre to Documentary meaning it gives an essence of the director’s vision to the audience. It drives the story and each director has a specific mode that they choose from which they are recognized.
For my documentary, I have decided to use the filming style used in TailWhip, I noticed that most of the sports documentary have an observational modality but at the same time, it is very cinematic almost like its a film being played.  For example, in the film Tail whip, we are introduced to a young 14 year old BMX rider who is trying to make it big in the sports. The doco link is mentioned below

What makes this documentary as appealing to the eye is the fact that it allows the audience to experience the lifestyle of a BMX rider and to interpret a message through the visuals, Unlike the expository documentaries like where the director has somewhat a say to drive the story which can sometimes be biased or authoritative to shape the audience opinion like in the documentary Frank Capra’s Why We Fight(1944) where the commentator has put forward a strong point and fact that drives the audience opinion.

I would also like to use some element of reflexive modality in my documentary as reflexive documentary are those where the actor does something that is staged or promotional but the audience is unaware of it in our case the subject would be asked to do certain things to make the sport looks more interesting and to give a positive outlook even after all the gore and tough regime showing discipline and this would be achieved by using The Coach to act in a certain way that is more cinematic with probably a bit of underline script in certain points like during the training sessions to give a bit of depth to the story.

Aufderheide, P. (2007). Documentary film: A very short introduction. Oxford University Press.

Types of documentaries | Learning Outcome 2. (2018). YouTube. Retrieved 13 March 2018, from https://www.youtube.com/watch?v=1jvtiVIW5zQ

Pearce, G., & McLaughlin, C. (Eds.). (2006). Truth or Dare : Art & Documentary (1). Bristol, GB: Intellect

Kanmaz. (2018). Expository DocumentarySlideshare.net. Retrieved 13 March 2018, from https://www.slideshare.net/idlknmz/expository-documentary-34103281

 

 

 

Blog #2 Standard Opperating Procedure

This is my second blog and its about the movie standard operating procedure. I would be lying if i said that this documentary was not one of the very few films that left me disturbed and intimidated and made me hate war even more but it wasn’t just the gruesome truth that were revealed but the way they were revealed that left me wondering how did they filmed this.

For those of you who do not know the film Standard Operating Procedure I would like to give a brief synopsis of the film and then talk more about the directorial approach used by Errol Morris this film revealed the abuse that the inmates at one of the interrogation facility of Iraq were carried out which looked inhumane and downright wrong. But they would not have been exposed if it wasnt for some pictures that got leaked out that caused and outrage in the media.

Errol Morris showed the side of the story of the soldiers and staff member who carried out these tortures to give their intake on why they did it but the first thing i noticed was that with the little knowledge I have about interviews and documentary is  that these interviews were different from the previous docos I have watched there was a certain depth to the characters. So I did some research and came across the style of direction introduced by Ellon Moris.  Apart from the mood and tone set by Ellon Morris with reenactment that went opposing to the narration of the interviews which made the audience feel like the truth is till somewhat concealed and that was done by using the photographs and video clips with a musical score that looked straight out of a slasher/horror film.  The interviews looked like they were being told straight to the camera  but how did he achieved this style is something of an invention that he came up  that is by using two way mirrors with one monitor right under the camera what this does is produce an intimacy his all idea of revealing the trust is that you cannot get a  person to spill the truth or spill out a confession like in the Thin Blue Line while they are looking at glass but if you have a face that is in front you gave a two way communication that can eventually lead to break down emotional barriers.

The set up is as follows

 

 

interrotron1interrotron2

 

Ellon Morris explained this technique as a way of exposing the truth Morris explained

“I put my face on the Teleprompter or, strictly speaking, my live video image. For the first time, I could be talking to someone, and they could be talking to me and at the same time looking directly into the lens of the camera. Now, there was no looking off slightly to the side. No more faux first person. This was the true first person…I worried at first. Would it frighten people? Would they run out of the studio screaming? Who could say? I used it for the first time in Fast, Cheap and Out of Control. And it worked like a charm. People loved the Interrotron.”

So with the techniques and his stylistic approach to the documentaries, I conclude that for a person to get the truth out, you need to go above and beyond and persue the truth through means of building rapport through proper research and by asking the questions that are missed out or overlooked. I will end this blog with the video of Ellon Morris on his intake about the Truth

Refrences
– ERROL MORRIS’S SECRET WEAPON FOR UNSETTLING INTERVIEWS: THEZ INTERROTRON

 Errol Morris’s Secret Weapon for Unsettling Interviews: The Interrotron. (2018). Co.Design. Retrieved 28 February 2018, from https://www.fastcodesign.com/1663105/errol-morriss-secret-weapon-for-unsettling-interviews-the-interrotron

-Review: Standard Operating Procedure – Film Comment. (2018). Film Comment. Retrieved 28 February 2018, from https://www.filmcomment.com/article/standard-operating-procedure-review/

Standard Operating Procedure | Alec Nevala-Lee. (2018). Nevalalee.wordpress.com. Retrieved 28 February 2018, from https://nevalalee.wordpress.com/tag/standard-operating-procedure/

REBIRTH

Well, this will be my last blog post for this trimester and although I am excited to finish the trimester a part of me is a bit gloomy knowing that I won’t be having Scott as my client. With a lot of client meetings, feedbacks, learning new things and being told that in a real-life scenario I would have to “go away” this trimester had it all and will always be one of the memorable ones for me.

Without taking too emotional I should start with my blog, As our major project, we were told to either come up with a TVC or a music video. Me being a musician who was absent from the scene for two years found this as the best opportunity to kill two birds with one stone.

WE HAVE A CLIENT

The thing that really made this trimester different from the other ones was that we were given the taste of how real-life projects work when you have a client involved before this it was always very simple we came up with the idea we made something and asked our lecturers for feedback and then it was up to us either to implement them or not and feedback meetings weren’t so crucial as at the end of the day we were graded for what we made.

This tri we were told that Scott will be acting as a client and we were to be attending client meetings take regular feedback and suggestion imply it on our product and to reflect those changes and if they were not going to work give a proper rational reason and alternate options.

Along with that, we were also taught the importance of client employee relation and how to manage your work provide updates meet deadlines and be always transparent with your workflow. Before this trimester it was not as crucial to update your workflow and schedules but this trimester taught us how to successfully run your own production house and how to work as a team.

 

 

PITCH THE IDEA
I showed my song to Isira and instantly he liked the whole theme and now it was up to us to convince the other group member and Scott to get the green light for this project. For this we had to come up with a very strong director treatment cause usually in our previous trimester we lacked in our pitches or did it half-heartedly causing our even good ideas being overlooked cause we did not pitch it properly.

We worked on the storyboard as the song was based on the real-life events of my past and was linked directly with the lyrics me and isira came up with the screenplay and narrative we decided to show the deep corners of the artist mind the dark place which involved all the troubles he faced and how he came out of it and reinvented himself as a new and improved person. My music was highly influenced by the artist called NF so we set out for a moody mysterious tone with the dark contrasty look.

The pitch was approved and we went into the pre-production phase.

Pre Production

As soon as we got our pitch approved we set out to look for locations this was particularly hard for me as with a short team we didn’t have any producer or production designer. So all of this was equally distributed among the teammates. I started searching on the internet and on rental websites for an abandoned house turns out there arent many in Brisbane and even if there are it’s very hard to get the permission to film something there due to the hazards and risks involved in an unsupervised building.

But as we did not want to go the easy route to create our own set up in void I motivated myself to take the responsibility and found a few locations that i saw on the internet myself and the team went to the locations we liked and out of the three locations we chose the one that was the most relatable to the video.

This is something I personally felt i did well as I always ran away from the responsibility of talking to owners and getting the location release forms signed  as a post-production student I have always shied away from these responsibilities  but i released that my goal is to have my own label and in that regards I will have to step my game up and take these responsibilities.

Although I did lack in the paperwork which later created a problem as I realised we don’t have the relevant paperwork signed from the actors and if any of them decided they don’t want them being featured in the video it can potentially cause us to take of the video.

This whole task helped me realise that how going forward it is important to get the proper forms and signatures from the artist rather than just getting a non-formal agreement signed as it does not hold any power. Also how to manage my paperwork properly.

The second thing was the production design even this role was something I did not do before but due to having a clear vision in our head and through our Directors treatment we exactly knew what props to order and we ordered them online and got our costumes ready.

I also learned how to do the AV script which going forward in a real-life scenario will help me deal with the music video in a more professional and organised manner.

The thing we all as a team lacked was the paperwork which included everything from call sheets to lighting plan to location release form and talent released form and in a real-life scenario would’ve reflected really bad on us and potentially caused us to lose a client.

On the plus side having a clear idea and getting the AV script ready and being in multiple shoots gave us the experience to exactly know what equipment to hire and how much to spend on the video.

Production.

As the day of shoot approached we were to have a client meeting where we had to show all our paperwork and we failed to provide the paperwork to Scott we were told to upload all the paperwork before we are given the thumbs up to shoot our first day of video. When we went and started to upload the relevant files we were told that one of our group member who was managing the lighting plan did not have a clear idea of the whole video. Just 3 days before our actual shoot we were told this which really panicked us.

This was a mistake on all of our ends and as a team, I think we could’ve done better and we realised why Scott emphasised on keeping the schedules updated so everyone was on the loop and we also would’ve had a proof that we were having regular meetings.

This gap in communication led one of our members to leave our group three days before our shoot who was managing the transportation and also the actors. But this really showed us how to work under pressure and how having a plan b and hoping for the best but thinking for the worst to happen can lead to having good alternates.

I discussed with Isira already that if our group member fails to come up with the transportation do we have a back up and he said no so I personally made sure I had talked to some of the car rentals to keep a van free and also had back up actors available the good thing about music video is you can get anyone to act as long as your direction is good which we did.

So on the negative side we failed to manage our paperwork and have a proper communication but on the positive side we managed to no delay our shoot and work very well under pressure and due to having a good work ethic and helping other students from different classes like Alfred  in their projects in the past gave us a good reputation so when we needed their help they came to help us out.

 

Post Production 

As an editor and colourist, I had to come up with the narrative that we initially pitched, due to a limitation with our shots, especially in the abandoned house due to the family being in a rush to leave and not having sufficient footage I had to work around the edit. The thing that I have learnt over the years is that if you go through your rushes long enough you will find the right clips even when you think you don’t have them.

But in our case, I was fortunate enough that due to Isira’s direction and Alfred’s amazing skills behind the camera we had a lot of footage to play around with except for the family scene and due to their bad acting it was a pain to edit it.

Throughout the post-production phase I kept updating the schedule and avoided the mistake I made in the preproduction phase also I regularly went for the client meeting and with each new draft, I booked a meeting with Scott this really helped me finesse my product.

I actively took all the feedback implied it on the product and if it didn’t worked came up with an alternate option gave a concise idea of how the edit is going to look like and what effects will be used and how the narrative will be played.

The areas I could’ve improved would be the sfx and foley sound as I felt like that was not done as it should’ve and it would’ve made the final product even better. Overall i felt like apart from going late on a few meeting that reflected bad on my image I did everything that a good editor should do with having a very clean and clear workflow and handled the 4k footages exceptionally well and be using davanci resolve to color grade the product showed how I picked up all the things I learned during this trimester and used it to enhance my knowledge and also prepare myself for real-life client-based work.

Were we successful

I believe so, As our client was satisfied with our work and our initial pitch although not completely matching our footage still have got the story across, which was further proved by the feedback we got on social media where we got an amazing response and appreciation from the public regarding our storyline and how the whole plot was conveyed across.

Although we did not completely got the whole thing across as we pitched the idea was to get the plot across to the artist-audience which we were successful in i’d like to mention that due to the hurdles we faced and losing one crew member and the initial actors we still managed to stand our ground and deliver a product that looks good and has a good overall quality and is something that we can show in our portfolio.

I would also like to add that although we got a warm and cold response from the panel due to the reason that there were some lip sync issues due to dealy problem in the machine that really gave a bad impression and having the scribble effect and family scene which was not really liked by the panel as they believed that the idea did not come across and having an obvious issue of having the product in a different language did not really get the story across.

Would I change the product, I guess not as this was initially discussed that the scribble effect will be used to give that psychedelic effect and the editing phase was very transparent and the client and director were up to date with all the drafts i believe we did manage to meet the client expectations and with experimental films its always a risk that your idea might not get across.

With that being said I would also bring forward the fact that in less then 24hrs the video got 5k views online with a very positive response from the viewer which was the main goal and with great numbers which are only increasing with time I believe we managed to achieve the goal we set out to be.

Also attaching some of the screenshots of the progress of the video

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What could’ve been done better and what is commendable.

Overall the first thing that is very obvious is keeping our schedules up to date and keeping our workflow transparent so that when we work with a big crew no one is left behind and every one knows exactly whats going on. Also to work better on our time management and if having better communication with team members even if things are not going well. At the same time I will like to mention that we fixed the issues we had with our member learnt from our mistake which helped us had a better understanding with our new member

I will also like to mention that although we lost a member I still believe we worked really well as a team with our new member and worked well under pressure and not only that we did not compromise on the quality of our work we wanted our projects to be the ones that our teacher would show the next studio 3 trimester and tell them how we managed to come around the problems we faced and still managed to meet the client expectation.

To see our final project please click on the link below

Rebirth

Blog – Product Shot

grey-goose-bottle.jpg

 

Probably the most exciting and challenging part for me this trimester was the product shot. As unlike the other filming was ive done i was fairly new to the concept of the product shot. Which required us to do a lot of research.

First and formost was to decide which product are we going to film. Scott at the begining of this task already told us the problems that are faced with transparent bottles due to all the hotspots and reflections that are created but we still decided to challenge ourselves and go for the idea to film the grey goose vodka bottle.

Our aim was to target a sophisticated younger audience and give our ad a cool classy touch which was seen throughout Grey Goose Ads and in recent time grey goose has been seen coming up with new innovative bottle design to target a younger market.

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One thing that we noticed was that Grey Goose had a theme, especially for its still images to have a blue backdrop with a radial white vignette and to give the bottle that white chilled look that pop out from the background. Did we achieve that target? Let’s find out.

Pre Production Phase

First of all the main thing that that we noticed was that most of the ads had a shiny base that reflects the bottle so myself and Isira went out to Bunnings, and other workshops to find either a black shiny tile or any material that can reflect the bottle. We found partial success as we did find a shiny paper but the problem was the size was not to big and we were forced to use another base which wasn’t as reflective as we had planned, This being said going forward we would probably give our self some more time and exact places to search for to get a proper base for our product.

Then came the backdrop we decided to put our light behind a diffused white backdrop which will give it the soft vignette look that we were going for the problem was that we couldn’t find a big enough white drop on the first day and the white cloth that we bought had wrinkles note to self never bring a cloth to set without ironing it if you are planning to use it as a backdrop. We were fortunate enough that Scott arranged us a backdrop that worked like a charm but in a real-life scenario we would’ve faced a lot of difficulty because of not preparing ourselves when it comes to our set preparation.

We also decided to get the martini and the olives to replicate the image shown at the start of this blog.

Test Shoot

We were fortunate enough to be given the opportunity to try out our own lighting before Nicks workshop class. On the day of the test shoot we came on the set and realise that the bottle we were supposed to shoot is still not here yet and we had to do the test shoot on a Bacardi bottle the problem with this was that when it came to the actual bottle shoot we had to alter the lighting as both the bottle have a different texture and technically it was hard to light the Bacardi bottle because it was of transparent nature while the grey goose has a bit of a frosted look which is comparatively easier.

Lighting Set Up

We decided to put our primary light on the backdrop and light it from behind rather than the front what this did was evenly distributed the light and gave a radial spread throughout. We used an arri 750 light as our primary sorce and to light the bottle we used to kinos and dido lights to fill an remove any hotspots this was the result we achieved.

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but because we didnt had our actual bottle for the shoot that day we couldnt really get any other shot except for the hero shot but we record our lighting set up which came in handy later on.

Nick’s Workshop

The next day we came prepared with the martini glass and the actual bottle. When we started the workshop and showed the reference picture to Nick. He suggested us to go for the standard lighting by using our primary light from the front rather then from the back.

Since it was a way to learn and see different options and not an actual ad we got the opportunity to try out another option and it also helped us realise that the research that we did on the lighting ourselves worked out better in this case as it was closer to the reference image as Nick’s lighting looked very appealing but had more of spread out dreamy look rather then a radial lighting look we were going for. We also put a light behind the bottle to make it glow more and to remove any extra shadows. Problems we faced was that the bottle had a transparent logo in the middle and frosted look top and bottom which caused the top of the bottle to be lit beautifully but the bottom part was a little underexposed which was later fixed in the post.

 

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Lenses we used for this product shot varied from Macro Lens and wide lenses mostly 85mm this was because it help us got the tight clean sharp image. But apart from this, we need to make sure we don’t cause any lens distortion if we put the camera to close to the bottle it might make it bulge out which can be fixed in post but its always better to film it right the first time.

So we put the camera 4 to 5 feet away from the product and we filmed it in Ultra High Definition to make sure any distortion is avoided.

Once the shoot was done and I went through the rushes I realised that our footage was not to creative and apart from the hero shot none of the shot looked really appealing and looked very one directional and dull. This was because we did not came with a proper shot list and did not stick to the plan which in a real life scenario would have potentially made us lost a client. But since this was our learning medium we decided to to reshoot the whole thing. Another thing that we realised was the lighting we initially used looked close to the reference image so we decided to go back to the drawing board came up with a new shot list and went back for another day of the shoot.

Second Day of Shoot 

This time we were prepared and believe it or not it took us only 3 hours to get all the shots we needed for our product shot and apart from the hero shot all the shots in our ad was used from the second day of shot.

We decided to replicate the lighting for a shoot day put our key light behind our backdrop and used two fill lights.

We also made sure we used our props as Scott suggested us to shoot a martini olive dropping shot and we also got more creative with our camera angles which made it easier for me to edit the product shot at the end.

Post Production

This is where my role came in to play after going through all the rushes and transcoding it. I realised that due to two different setups of lighting I will have lighting inconsistency so rather than freaking out I decided to give a whole day learning to match two differentl lighting set up and matching them in davinci resolve before starting my edit.

Once the edit was locked and approved we decided to go for the score that was initially used by the Grey Goose ad itself rather than the one we were planning to use as it gave a bit of a mystery to the whole product.

Once the edit and grade was finalised I went back in to the hero shot as Scott suggested to use the smoke and brighten the bottle up as initially it had a yellowish tone so I had to mask out the bottle in resolve and add some glow and added some more smoke that complimented with the logo that we were using of the grey goose that had a smoke/mist and by blending in some more smoke/mist footage with the logo footage it gave it an extra chilled out feel.

Untitled

By the end of it we came up with a very solid edit that the panel liked and the only thing that according to the panel would’ve caused us problem was the fact that during our edit we used a mirror image of the bottle and although it looked very appealing it ruined the logo text and for an actual client that is something you dont temper with so as an editor I learnt never to muck up the text regardless of how good it looks.